Nofollow, sponsored, and UGC tags

As you remember, Google introduced the nofollow tag in 2005 as a way to fight link spam. Has something changed today? Actually, yes.

First, Google has recently introduced two more types of the nofollow attribute. Before that, Google suggested marking all the backlinks you don’t want to take part in PageRank calculation as nofollow, be that blog comments or paid ads. Today, Google recommends using rel=”sponsored” for paid and affiliate links and rel=”ugc” for user-generated content.

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